Need some advice…
I have an idea for selling cotton soccer jerseys online. I had a sample made of a FC Barcelona jersey in a cotton polyester blend by a supplier in China, only problem was that they couldn’t make it with the exact fabric colors that are in the design since they would need to order 200 kgs, so it doesn’t look like the teams shirt only due to the unavailability of the required colors.
Anyways, before I actually ordered 1000s of shirts, I set up 2 landing pages , an AdWords campaign and a Facebook campaign just to see if people would be interested in a FC Barcelona jersey that’s made of cotton. The address for the landing page is http://unbouncepages.com/elclassicokits/. One has a picture of a regular polyester original jersey and the other landing page is just a simple coming soon page. On both I’m asking for people’s email if they want further info before we launch and a 20% pre launch discount.
My dilemma: On the first day, I had 380 visitors and only 2 conversions. What I am not sure of is if :
My ads are slightly misleading ? Since when they land on the page they can’t actually click to buy this cotton jersey, they are asked for their email and they will get updates on the product instead. My ad copies are attached to the email.
Are people that are clicking these ads doing it since they believe that on the page they get to there will be pictures of what this shirt looks like in cotton and from there they would decide if its impressive enough for them to buy? Since I don’t have an actual picture of the finished product and can’t get the product made since the cost for even a sample would be around $500, is that impacting the conversion ? Or is my idea just not that interesting to people.
Also to note: On adwords, I’ve targeted keywords Fc Barcelona Jersey , Fc Barcelona t shirt and some variations of those words.
For facebook, I’ve targeted people who are fans of the FC Barcelona page and some online soccer shops that are quite popular so the overall potential reach for facebook is around 6 million users.