1: What challenge are you currently trying to solve? Give as much detail as possible
Struggling to get users to initiate a Call to Action. Since we are offering a Sweepstakes with a discount code I made the landing page with (3) steps. I know that normally on a landing page you want 1 Call to Action. The idea was to entice customers to choose our company with a sweepstakes / discount code before they book a shore tour. However, we are not getting enough people to signup for the sweepstakes or book a tour. One idea was to showcase the most popular tours and let people “discover” the sweepstakes / discount code through the chatbot pop-up message that appears.
2: How are you driving traffic to your page?
Google Ads - CTR of 8% up to 22% on the campaigns. So we are getting a good percentage of users to click the ads and arrive on the landing page.
3: What is your conversion goal?
Wan them to signup for the sweepstakes and then book a tour
4: Provide a link to your published landing page / convertable: