A few other tidbits to include here –
In this section of the page, the copy seems to be overlapping a little:
These sort of details seem small, but enrolling in courses is a big financial decision so you want to make sure everything is absolutely polished.
One other thing I wanted to add that I found on https://www.ndnu.edu/ website was a COVID sticky bar at the top. This shows that this page is up-to-date and complying with any health orders in the region which is a win-win. Here’s some documentation on getting started with sticky bars if that’s something you’re interested in.
Lastly, while you don’t want to crowd your page with too much information (you really want to get your visitors to the form to convert), something I liked that was also on your website was a success story.
Something like this allows your visitors to see the impact that enrolling may have on their futures.
I’m going to quote one of our Community Leaders here on this one:
You can adjust the page until the cows come home, but what’s most important is that the offer is something that really resonates with your audience. I can see you’re using Smart Traffic (which is awesome!!) so this opens up so much opportunity for you to try various headlines and see what sticks.
Hopefully this gives you some more runway to try new tactics. Best of luck!