It’s hard to say exactly what the problem is without all the details around target audience, the ads driving people to these pages, etc. But theses might be some factors.
The biggest factor I see is the offer. In the first link, I’m not even sure what the call to action is. What is the user signing up for? If it’s signing up for classes or something of that nature, there isn’t enough information for people to make that decision.
Let the person know exactly what they are going to get and what to expect when they submit the form. If it is some sort of information packet, let them know what’s in it and when they can expect it.
The button on the second link is a bit clearer in that it is to get additional information. But even that is too vague. What are they going to learn specifically? How are they going to learn it? And most important, what is the benefit of learning more?
I would also test a variant that sells that offer rather than just the schools in general. Remember, with a lead gen offer, you don’t need to close a sale; you just need to get the person to take the next step.
Those are the things. Best of luck.