I am a new marketer, with my first landing page. I launched with Google Adwords for about a week and it’s not going well. First, my Quality Score is 2/10 on some keywords and not even showing. The reasons are:
Expected clickthrough rate: Below average Ad relevance: Average Landing page experience: Below average
Why is my Landing page experience below average? I used the Movo template, but removed the video, could that be why? Also, my bounce rate is terrible. Almost everyone bounces immediately.
I am using Google Adwords, with a conversion goal of filling out a form.
Any insights, recommendations, or tools to use about be AMAZINGLY helpful!!