I’m creating landing pages for a complex (insurance) product. I’ve read that for more complex products, longer landing pages are more appropriate as there is more to explain. Makes sense.
I’ve also read that for longer landing pages one should consider multiple CTAs. E.g. as the user scrolls down and first CTA is no longer visible a second CTA appears.
And I’m interested in two distinct CTAs:
- “Get Quotes” for users ready to buy now, begins online quoting process
- “Stay In Touch” for users who are interested but whose insurance policy is not currently up for renewal, collects email addresses
So my ideal landing page structure would look something like this:
CTA - Get Quotes
CTA - Stay In Touch
CTA - Get Quotes
But I’m having trouble achieving this with Unbounce. It seems Unbounce only supports one CTA per page. I can’t even repeat the same “Get Quotes” CTA twice.
I’ve seen some people suggest embedded Wufoo forms as a solution to Unbounce CTA rigidity.
But I have the following concerns with the Wufoo route:
(1) Analytics - I’ve seen some posts suggesting A/B testing, conversion tracking, etc. is more difficult when combining Unbounce and Wufoo.
(2) Load Times - will embedded Wufoo forms have a material impact on load times?
(3) Complexity - if I need to add another service (Wufoo) and deal with cross platform analytics challenges I’m now wondering if Unbounce is the most appropriate solution for me?
I’m a bootstrapping, solo founder totally new to landing pages. So if there’s a easier way to accomplish this (or I should be doing something totally different) please let me know.
This noob would appreciate any advice. Thanks in advance!