Suppose I want to test two different advertising sources on one of my pages. What’s the best way to do that?
There are 2 ways you could do this.
- Use a separate landing page for each inbound source (which would allow you to tailor & test each page specifically for the messaging of the ad - if they are different in any way). This would let you see which was the best performing source.
- Add Google Analytics to your page and use their reporting to compare which source sent the most traffic through to the next destination page (only good on a click through page that continues into your funnel). If it’s a lead gen page, then #1 is your only option at this point.
I hope that helps.
Here is some info on setting up Analytics on your page: http://support.unbounce.com/entries/3…