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Meta Description + Keywords SEO


Hi, I was told by the expert in SEO that keywords appear first in the landing page html code, and therefore they appear in the Google results instead the description. How can I change the order in the code to avoiid this unfortunate event?


Thanks!

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Best answer by Zoe_Tattersall 3 February 2022, 01:45

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7 replies

Userlevel 6
Badge +3

Have you checked this when doing a Google Search? My Unbounce pages don’t show Keywords – they show the description.

However, you can try to influence the snippet shown by using meta tags – https://support.google.com/webmasters/answer/79812?hl=en

i.e.
<meta name="description" content="A description of the page" />

Thank you very much Zoe for your answer.

It is curious though that my Landing Page DOES show the keywords in the search results, instead the description… So I erased the keywords just to see what happened, and now the description was shown.

Any thoughts? 🤔

Best regards,

Noel

Userlevel 6
Badge +3

You might have to reach out to Unbounce Support as that is odd – but I still think if you add the meta script to the page, it will override this and allow you to set the snippet.

You can do this manually – https://developers.google.com/custom-search/docs/snippets

(It may be not showing based on what your description/keywords are as well – Google tries to show the most relevant info in the snippet).

Hello,

In site meta tags is very important part for site means using a meta tags ex, any site get chance appear in SERP page

Meta tags

  • Title
  • Keywords
  • Description

First you check meta tags on site

Hope that Helps!

Regards,
Techtiq Solutions,

Hi Zoe!
I know this is a 3yo post but I’m having similar issues.
My site’s meta description in Google seems to take the H2’s and not the info I submitted in the Page Properties.
Any thoughts?
Thanks in advance!

Userlevel 6
Badge +3

Hey there, I would try adding everything using meta tags instead - I find Google will always update to reference those. This is a handy tool for this: https://metatags.io/ 🙂

Thank you so much!
I’ll give it a go.

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