Messaging Feedback (Ignore the design for now)

1: What challenge are you currently trying to solve?
For my client: Low conversion rates for primary page
For their customers: improving quality of life for people with health challenges, via the use of adjustable beds. The business offers a free at-home demonstration so the customer doesn’t have to go to the shops (something which can be a challenge for elderly with health challenges)

2: How are you driving traffic to your page?
Google Ads. Most search terms focus on themes such as

  • Adjustable bed
  • Electric Bed

3: What is your conversion goal?

  • Leads

4: Provide a link to your published landing page / convertable:

Hey Guys,
For this page, can I please get feedback on the copy and messaging, rather than the design.

Audience: older people with health challenges, their loved ones or carers.

The existing page we have running are not converting well (less than 1%) which i think is due to a messaging problem. You can see the page here:

bricks and mortar retailers

Please let me know what you think!

Thank you!

I think there may be a bit of a message mismatch. The terms you mention for your ads appeal to people who are actively exploring this type of product. But your headline speaks to the problem, which is probably higher in the funnel.

There is also a lot going on in this page with multiple CTAs. You have book a demo, contact a sleep expert and get a quote. I would simplify it and stick to just one thing. Since the demo seems to be the main offer, I would stick with that one and concentrate on selling that.

Since the goal is to generate leads, you don’t have to try to sell the bed on this page. You simply have to sell people on taking the first step.Tell them the benefits of booking the demo. They’ll be able to see for themselves how… insert benefits and features. They won’t need to spend the day traveling from store to store. It won’t cost anything, so they have nothing to lose, etc.

I would also try to work in some social proof. Testimonials or reviews would be good, especially if you have any related to the offer specifically.

Hope that helps. Best of luck.

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Hi Jasha, here’s a video with some feedback: