1: What challenge are you currently trying to solve?
For my client: Low conversion rates for primary page
For their customers: improving quality of life for people with health challenges, via the use of adjustable beds. The business offers a free at-home demonstration so the customer doesn’t have to go to the shops (something which can be a challenge for elderly with health challenges)
2: How are you driving traffic to your page?
Google Ads. Most search terms focus on themes such as
- Adjustable bed
- Electric Bed
3: What is your conversion goal?
4: Provide a link to your published landing page / convertable:
For this page, can I please get feedback on the copy and messaging, rather than the design.
Audience: older people with health challenges, their loved ones or carers.
The existing page we have running are not converting well (less than 1%) which i think is due to a messaging problem. You can see the page here: http://unbouncepages.com/qld-v1/
bricks and mortar retailers
Please let me know what you think!