Recently I posted about creating new variants and content to test, and @Adam_Smartschan had a comment that sparked a few conversations and I want to get some input from the whole group in here.
In my post I was suggesting that testing headlines is one of the top 5 ways to mix up your variants to see what converts best:
@David_Echeverry_Draw had a great response to that (TLDR it impacts your Google QS but not by much)
Now here’s my question:
When your ad in Google advertises a specific offer (let’s say it’s “50% off your first order”), do you always match all your variants with that headline? How much do you test with your content?
The reason I’m asking is because in order for Smart Traffic to be the most effective, you need several variants to give it as much information to learn from as possible – but when it comes to ad match, how important is it to keep your headline consistent?