Marketing and Machine Learning


#1 just released an article examining our new Machine vs. Marketer game. We allowed attendees at CTAConf to put their marketing skills to the test, and it yielded some pretty surprising results.

The game uses machine learning capabilities to improve the effectiveness of landing pages. By analyzing thousands of its customers’ landing pages across dozens of industries, this system can suggest changes to small details that will optimize results.

(Consider this article a sneak peak for what’s going on in the background at Unbounce HQ :wink: )

What I’d like to know is, what are marketers thoughts on machine learning? Is it inevitable? Will it make your job easier? Do you use machine learning techniques with your campaigns? I can’t help but get the feeling that robots are taking over, but that’s just me.

Take a look at the full article here.