This page has all things needed to get conversions, but since you use a second page to complete the form. That means we can really narrow down the basics of what needs to be said on this first page. Here are my reactions:
Add more height to the header section (750px), and use the bread image from the other section (or a similar image) as the background.
If you don’t have one already, make another variant with the image of the machine in the header as well. Image on the left and text/button on the right.
Simplify the point you need to make with your headline copy. Here are some ideas I think might work better.
Save Time and Over $30,000 A Year With This Moulder
Stop Rolling Dough by Hand and Start Saving Time and Money
Get The Speed and Quality of a Professional Bakery
Change the subtitle based on the CTA button. I’m thinking of…
See how Jeff’s Bakeshop and other bakeries did it.
Then the button… Download the Guide -->
Hope that helps!