Hi all, I am in the midst of testing sending PPC traffic to an Unbounce landing page versus a page on our main website. The campaigns are brand new with no historical data. I have run them for 2 days and the keywords driving to the page on the main website (here) have established quality scores ranging from 5-8. The Unbounce landing page (here) keywords are currently sitting at 3-5. Is anyone able to look these two pages over and give me any feedback on what might be negatively effecting these QSs? The main differences are as follows:
- The Unbounce page uses DKI where we have created separate versions of the main page with matching keyword in the H1 on the main site.
- The main site pages have a grid of our service features and links around our site, where the unbounce page doesn’t have any of these.
Any help would be appreciated!