A number of things from my point of view.
Let’s start with the basic offering. I’m perhaps not best placed to comment on this as I live in the UK and have zero knowledge of Canadian internet providers - main players, speeds, prices etc.
So what is the main selling point here? Price I think (from your page) - I’m guessing the offer is one which should catch peoples attention - a kind of ‘holy cow thats good’ offer?
So if thats the case - as a prospect the main thing on my mind will be - can i trust this company. I’m guessing this isn’t a well known brand? If this is the case trust will be the biggest thing and really important to address – extremely prominently. I don’t know if you have any awards, accreditation logos you can show. Stats like over 50,000 homes supplied across Canada – how can we make people trust this.
Second thing which would be on my mind is – it’s going to be hassle switching – you address this point down the page – I think this should be prominent.
Also – whats the key market here – new connections or switchers? I guess this is lead by how you are advertising – if not search – i.e push rather than pull marketing (display, email etc) – it will be switchers , so perhaps wright tha page towards these people (the opposite if you are targeting new connections).
So onto the page:
Good – concisely conveys the main USP. I’m assuming the ‘75’ means something to people in Canada – it means nothing to me. If not well known and more ‘tech jargon’ replace with simple language – e.g “High Speed Cable Internet” instead of ‘Cable Internet75’.
I would like the headline to me more prominent. Maybe create another section above that – put logo up there, telephone if you can (ads trust) + any trust logos you can.
Just had a look at your website and some good stuff on there:
- Save up to 15oo per year!
- Low monthly prices with no contracts - Save up to 15oo per year!
- We offer 24/7/365 Support - Live chat and Phone support available to you, any time of day!
Get this stuff prominent and above the fold.
How good is this?: “All current cable customers are pre-approved!” Personally I like it – sounds like it’s a bit less hassle, but no biggy. I would expect to get approved anyway – thanks for pre-approving, but I’m not that fussed – certainly not sub-headline fussed. Would this be the case for people who have cable already also? Credit score can’t be too much on an issue – they got approved for the connection they have now? I may be missing a point here.
To me a really good headline / subheadline would be:
Cable Internet 75 & Free TV for $49.95/month (bigger and bolder than current and assuming people know what ’75 means)
Low monthly prices with no contracts - Save up to 15oo per year!
Then bullet point key sales points. Easy to switch, Free TV, etc etc.
Image – I don’t think this does anyting for you right now. It doesn’t explain why the product is great – it’s just there taking allot of your most important space and looking pretty.
Images like this can add to a page – a page devoid of images can look bleak. But don’t allow it to steal most of your prime real eastate!
For example: http://quotes.selectequityrelease.co.uk/lp/ here the image adds to the page without distracting from the message. And takes up none of the prime space.
I could probably go on all night (I’m a bit sad like that), but I need to wrap this up. So some less detailed quick points:
- Form – form heading would be better more prominent (ad another colour pehaps) – it doesn’t stick out on page at all.
- Can you shorten the form – postcode only perhaps (you are going to speak to them anyway) and I guess you can check coverage on postcode. A shorter looking form will get you lots more leads into the call centre (less qualified, but make your call centre close).
- A saw four different fonts – generally would stick to 1-2 max.
- On your site I saw a button for “check availability in your area” – I like this and it could work well as a heading for your form. It is less of a step to ‘check availability” that sign up now – so you would get more leads. Plus it intrigues people – can I get this??? I think this would do well as the main (only) CTA for the page
See comments below – apologies messy, however I hope you can see what it is trying to say (I’m trying to get allot of info over but haven’t got much time – hence messiness (apologies):