I’m game. Keep in mind this is my initial pass and I’m sure Joe’s suggestions will trump mine, but here goes.
If I’m a prospective customer, I’m looking for 3 things:
- Do you offer what I need?
- Do I trust you?
- What do I do next?
Do you offer what I need? If I already know I need SEO, I might find this page header helpful. Or maybe $50k of extra profit isn’t enough to get me out of bed. The dollar value is an interesting approach, but it may unnecessarily turn some people off if they don’t fit your target profile. If I’m not familiar with the term, I might not understand SEO or how it fits into my digital marketing plans. I suggest adding some more explanation about how SEO can help their business (better rankings, more qualified traffic, improved visibility in more/different types of search results).
Do I trust you? Not really, because I don’t know you…but if you can substantiate the $50,000 claim with a case study or testimonial about that project, I might be more inclined to lower my guard. Finally, are you real people or a robot? Are you in my market or overseas? How long have you been doing SEO and is there a proprietary process or should I just leave my fate (and $50k) up to the SEO gods?
What do I do next? The big phone number in your header is lacking context. What should I expect when I call you? A sales pitch? A free audit or consultation? Take the opportunity to tell people what you want them to do and what value they get from calling you. The form header is a little more compelling, and you might want to A/B test different calls to action and the presence of the monthly budget question. If you are overwhelmed with leads and need to pre-qualify them a bit more, a budget question might help you prioritize. Otherwise, it might just increase friction on the form and lower your conversion rates.
Good luck and be sure to report back on how it goes. Paying it forward is how we all got here!