Looking for feedback


#1

1: What challenge are you currently trying to solve? Give as much detail as possible

Lack of conversions despite views.

2: How are you driving traffic to your page?

Google PPC

3: What is your conversion goal?

Obtain leads (email, name, address)

4: Provide a link to your published landing page / convertable:

http://nzpremiumhomes.com/appraisal-suburbs-ruoxi-wang-nzpremiumhomes/


#2

The CTA’s are a little confusing - but I can see where you were going with it. I would try to standardize the CTA across all buttons. I think my biggest issue was the page load speed. If I wasn’t there to look at the page and provide feedback - I would have backed out. Have you run it through pagespeed insights or anything?


#3

Hi Benjamin_Judge

Thanks for analysing. I can change the CTA buttons.

I have no idea how to optimise it further. I am using the Unbounce plugin on wordpress and already using a CDN on the usual website. Would also add that GTmetrix ranks my page at A for pagespeed score and B for Yslow score, yet the loading time is 10.8 seconds. It’s really not acceptable. I am at a loss.Do you have any ideas or is this something you can help with?


#4

That is strange! I know a lot of the recommendations on pagespeed insights are things that Unbounce needs to fix - not you. You could try optimizing and compressing your images further. Also, I would consider having the form on the page itself rather than a lightbox. My site used to have slow load times and I found that changing this helped. The reason being that people may wait for the initial page to load - but then having to wait that long again for a lightbox to load is too much. Having the form directly on the page technically cuts the time-to-conversion in half because the user doesn’t have to wait for the lightbox to load.

For reference: https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fnzpremiumhomes.com%2Fappraisal-suburbs-ruoxi-wang-nzpremiumhomes%2F&tab=mobile


#5

Thanks so much Benjamin. Really appreciate your insights. How did you get your own form on the page? Do you have any example?

Also, are you a coder by any chance? Looking for a bit of help to build a more customised landing page…


#6

Hey @newbienz,

@Benjamin_Judge is right that first and foremost you need to look at your load times.

It seems your server is pretty slow to respond on First Byte: https://www.webpagetest.org/result/181109_6Q_e8e752f68e12f42fa52b11e1fb3c3941/

When you fix that your page should load in under 3sec.

Best,
Hristian


#7

Hi Hristian. Thanks for this. I use a CDN so not sure what I can do with the server?


#8

Hi @newbienz,

The CDN only helps with delivering the content.

I would talk to your hosting provider since the issue is with the time the server takes to respond.

Best,
Hristian