Looking for feedback on our search focused landing page


1: What challenge are you currently trying to solve? Give as much detail as possible

We’re trying to enable the user to trust the search process and results and therefore to enable them to progress to booking their photographer without human intervention.

Trying to work out and present any additional information required to prompt the casual user to use the search module

2: How are you driving traffic to your page?

Organic only

3: What is your conversion goal?

To use the homepage to make their search and progress from the search results to a photographer booking

4: Provide a link to your published landing page / convertable:
ex. http://www.landingpage.com/



Hey Alex, generally this is for landing pages that are built in Unbounce. Yours is more of a website, so there are a few things that I would suggest straight up –

  • Create a specific landing page (I’d suggest Unbounce :wink: ) so you can remove the nav menu – the more links you have on a page, the lower the conversion generally. If you want the user to search, then make it very simple and clear with no distractions.
  • Same goes for the ‘find out more’ – now the user has clicked off the page altogether, so bring an overview of that info into a single page.
  • Highlight the actual search function even more – make it the first thing you see on the page. Side note – whilst you can build the page easily in Unbounce, you would need to embed your custom search function via HTML.

Hope that helps a bit! :slight_smile:


Thanks Zoe, that’s amazing