1: What challenge are you currently trying to solve? Give as much detail as possible
We’re trying to enable the user to trust the search process and results and therefore to enable them to progress to booking their photographer without human intervention.
Trying to work out and present any additional information required to prompt the casual user to use the search module
2: How are you driving traffic to your page?
3: What is your conversion goal?
To use the homepage to make their search and progress from the search results to a photographer booking
4: Provide a link to your published landing page / convertable: