I have some feelings about “Double Opt-In” and could certainly make myself a pro/con list. But what does the community think about it?
Do you use double opt-in? If so, on every campaign, or only certain campaigns?
As a user, do you feel more comfortable with double opt-in by answering the confirmation email?
What if double opt-in became mandatory?
For those unfamiliar, basically “double opt-in” means that when you subscribe with your email address in a form, you will then be sent a confirmation email to actually opt into whatever you subscribed. This process is done with an email marketing service.