Lead Generation Design practices


What is the best lead gen design rule to allow both email and phone call leads to occur? Should an individual page just focus on the one or the other to keep it simple and clear what to do?
On one hand, you want to let people pick their preferred response mode but on the other hand, multiple options makes it more confusing.


Hey Mark - in tests that I’ve seen, fewer choices produce the best conversions. While giving your visitors multiple choices *seems* logical, it actually appears to paralyze your visitors from deciding what to do.

Your best bet here might be to run an AB test with three variants:

  • One with email/phone call options
  • One with email
  • One with phone call

Then you can see which page converts the best and therefore, how to proceed.

I hope that helps but I’m curious to hear if anyone else has some feedback.