Lead Gen Landing Page - What would you change?

1: What challenge are you currently trying to solve?
Generating leads for an offline event.


2: How are you driving traffic to your page?
Facebook Paid Ads
Email
Facebook Organic
LinkedIn Conversations

3: What is your conversion goal?
Leads

4: Provide a link to your published landing page / convertable:
https://growthnight.hackabu.com/

Hey there! Here’s a video with some feedback: https://www.loom.com/share/7b27d34fc60f414dbf800b177cc7a7ab

Regards,

2 Likes

The first thing I would do is try to come up with more headline options. An evening. Your goals.Our solutions. doesn’t say what the page is about and why the reader should care. Instead of generic terms like goals and solutions, get specific.

In fact, the entire page is light on specifics and it sounds more like they are signing up for a sales pitch than an educational event.

The layout is attractive, but the reverse type is hard to read.

Hope that helps.

Best of luck!

2 Likes

Thanks Nicholas for taking your time, valuable info from you! Really really really appreciate it!

1 Like

Hey Sean, thanks for being so direct. WIll see how we can make those improvements.

My pleasure.

Hey Koro!

I think the foundation of the page is strong. I think, in order to drive conversion, you should have the form closer to the top of the page or consistent throughout. As people we’re lazy and want to make decisions with little thought. At the moment, you’re relying on someone to maintain interest throughout the entire page before getting to the form to capture your leads.

I would also change the colour of the Call to Action button - purely based on experience. I have found Yellow/Orange work very well. Lastly, I think it would look neat to have the “Our Customer” icons something like this - http://unbouncepages.com/myerson/b.html (Scroll to ‘Awards and Accolades’) :slight_smile:

I hope this helps! If you ever would like some friendly advice, please don’t hesitate to message.