I think passing the landing page variant (not the letter like now) via email notifications would be a great feature. Especially for people like me, who setup campaigns for customers and they mostly can’t really work with the letters only. Passing the name is crucial I think if you split test different ideas against each other within the same landing page.
Variant A - Get a free consultation
Variant B - Download our free report
Now the email notifications sent to customers where the lead happened only shows it like that:
This makes it hard for an internal department to know if they have to follow up with the lead asap or not. Instead of passing the letter it would be way more valueable if the name, in my example:
Variant: Get a free consultation
would be passed so the department know they have to catch up asap with the subscriber…