Landing Page Teardown - Thanks in Advance

#1

1: What challenge are you currently trying to solve? Give as much detail as possible
Lower CPA. Lower CPA. Lower CPA.


2: How are you driving traffic to your page?
Paid search.


3: What is your conversion goal?
This page converts at just under 22%. I’ve had variants do over 30%. Getting back over 30% would be nice. I’m really not sure what a good performance number for conversion rate looks like.


4: Provide a link to your published landing page / convertable:
ex. http://www.landingpage.com/
https://signup.californiatrafficdefenders.com/

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