Thanks for the feedback guys!
I am running mobile ads, and I should have included them in the original post, but i thought everyone would be looking at the page on a desktop so I didn’t… I had troubles with making mobile versions of the same page (when I moved things it would mess with the desktop version so I just built it out on a separate page and used that as the target URL on my mobile ads), so here is the mobile versions I have so far:
http://lawsuitinfocenter.com/mva-mobile-feedback/ (new design based on the one you’re currently seeing)
http://lawsuitinfocenter.com/m-case-evaluation/(old mobile page based on a design a freelancer I hired did for me - wasn’t converting very well either)
Thoughts on which looks better and/or elements to change would be much appreciated.
I changed the headline to make it centered and larger, so hopefully it’ll be more prominent, let me know your thoughts:
As far as conversion rates - Joe, if I was getting $100k per conversion I’d be doing backflips over 2%! Unfortunately, we’re selling the leads, not trying the cases, so we’re only getting $150ish per lead.
Stefano, I agree on the keywords/traffic largely being the culprit here, which brings up my current problem - a lot of the good keywords (i.e. car accident attorneys) have first page bid estimates of $20-$30 per click. Currently I am averaging about $3/click, but a lot of it is long tail, informational keywords, and even the impressions I do get for the higher priced keywords don’t get clicked much because I am way down in page position. The clicks that have happened haven’t been converting, but on the new design there’s only been about 20-30 of them, so probably too small a sample size to make a determination.
I can probably get decent variations on google for $10-$15 per click and $8-$10 on bing, but even then I need to convert at 10% to make this viable. However I want to get the page as dialed in as possible before I raise bids and start paying that kind of money for clicks, because it could add up quick and I’m afraid if I don’t convert I will lose a ton of money.
Any thoughts on how I tackle this problem?