There are some nice things on this page. I think the trust symbols and the grantee do a good job of instilling confidence. And overall the layout is clean and modern.
But there’s always room to improve, right?
I think the change that will bring the biggest impact will be to switch the focus a bit by selling the offer rather than the end service.
Think about it like this, most people coming from an ad won’t be ready to hire a roofing company yet. It’s much more likely that they are exploring options and comparing prices. So that’s what you want to lead with.
I would get the free quote into the headline or a subhead as that’s the first thing people wil read. Plus on mobile, the form drops below that and isn’ Visible without scrolling.
I would also add the words no obligation to further remove the appearance of any commitment. You want to remove any reason for someone not to take advantage of your offer. It’s a small thing, but those can add up.
The current headline has a good selling point for when a homeowner is comparing options, but I would make it more of a supporting point than the lead as it takes people mentally to the end of the process. If you want to play up the speediness, maybe focus on the process as a whole, starting with the quote and speak to pain point of the alternative.
Also doing roofing seems like an odd and ambiguous phrase. Don’t most people think of it having a roof repaired or replaced or having a new roof installed?
Maybe you can put the done quickly thought with your other differentiators in a why choose us type of section. Speaking of which, I like the specialization as a selling point, but the bullets seem to a bit repetitive.
I don’t think you need the contact section. How many people actually travel to your location anyway? I suspect most would call or use the form.
If you have any testimonials, that would help add a bit more social proof and could fill that spot.
The closing CTA before the final button jumps the gun a bit, like the headline does. Let the person get the info they need to make a decision before asking them to commit.
The design is a bit gray. I would consider some lighter backgrounds, at least in some sections. This would also limit the need for so much reversed out type, which is harder to read.
And I would use a color that stands out more on the form.
I hope that helps. I know it’s a lot to take in.
Best of luck!