I don’t think the video does a good job of contributing to the goal of the page, which I presume is to get people to fill out the form.
The form, imo, ought to be above the fold, and I think it would be good to get rid of the number above with “contact us today”- those are two different CTAs, and the main one ought to be the only one; perhaps repeated, but not diluted with a choice of either calling or filling out the form; you need to choose for me; the less choices I have, the better chance I will do the one you really want me to.
I see that you sort of added the video as an afterthought, “in case they need a practical example”, but for me, the example is totally unbelievable, I thought the whole video was fluff. The story line, once we finally get past the “inspirational” beginning, is of a guy coming up with an idea for a new product line, then apparently an entire team, thanks to this wonderful platform, races ahead with research and development; this is the Hollywood montage version of business, nothing like the real world, just as unbelievable, and no actual details are provided as to how the platform works, beyond the fact that it seems to have graphics tools (analyzing the flight of birds), IM, group chat, and search functions. All of those are already familiar to me, (except the graphics tool) so I don’t know what the USP is; why is this better than what we already have?
The first 40 seconds tell us nothing except “history has taught us…[that a group can do more than one person]” paraphrasing obviously. The visitor is free to leave, and I believe needs more than an old, tired, and obvious platitude to keep them from it. It feels like the video intro was made for a child, since every adult knows that old “the group is greater than the sum of its parts” cliche by heart, so it borders on insulting the viewers’ intelligence, and certainly risks boring and losing them, as they get impatient waiting for it to get to the point.
I think the video hurts the page in just about every way. It is near the top center, so by implication, is the main focus of the page, yet it doesn’t play automatically, nor even with a single click. In fact, after clicking, it takes for me, 5-10 seconds for the real video to appear, then I have to click again to play it. Trivial? Perhaps, but annoying too, like the first 40 seconds, so my patience is being tried a couple times, and for nearly a full minute; not a great start.
People are pretty skeptical about a “free consultation”, since they know that often translates to “sales pitch”, so I think they need assurances that this will be a real consultation where they learn more about how the platform can work in their situation, and won’t be pressured, and also we all guard our precious time; putting a time limit on it will probably increase response; worth testing anyway.
A call to action like “Have an agent call me to schedule my 15 minute, pressure free consultation”, would address both concerns.
I hope that wasn’t too long and too much ranting, but it is my honest response to the page, and I hope it was helpful.