Landing Page Feedback for PPC


#1

1: What challenges are you currently trying to solve? Give as much detail as possible

We sell hearing aids and have an aggressive PPC campaign, my background is the technical side, not marketing.

This is my catch-all page when someone searches for variants of the term hearing aids. This is my 5th variant and still getting crickets.


2: How are you driving traffic to your page?
PPC


3: What is your conversion goal?
Phone Call - I tried a simple form but got 0 leads.


4: Provide a link to your published landing page / convertible:
ex. http://www.landingpage.com/
https://www.activelifehearing.us/unbundled-pricing/


#2

Your hierarchy is broken, dont start with “Risk free 30 days trial”. I want to know what your UPS is first, what is the number 1 feature with your product?

If you want them to fill out a questionare, why dont create the questionare online, and then leave their info instead?

Then let them leave their phone number, and a dropdown for when you can call them.


#3

Dont get me wrong, but maybe phone calls are difficult for the hard-of-hearing?
I feel like your colour palette could be a bit braver and I completely agree with @Daniel_Sandvik … I think lead with your value proposition and USP, trust signals need to be closer to the call out.


#4

There is a lot going on with this page.

I’d suggest sitting down and figuring out what the number one aspect of your offer is and what exactly it is you want a visitor to your landing page to do.

On first opening the page as a prospective customer, above the fold, I see;

  • Call Now! (and a telephone number)

  • Risk free 30 day trial (What I would class as a secondary selling point)

  • Save Over $2000! (What I would class as your primary selling point)

  • Call for an evaluation

  • Telephone number again…

  • Title for the simple process I need to follow…

  • the simple process begins ‘fill out a simple questionnaire’

  • chat box pops up

As you can see, this is pretty intense and confusing for somebody wanting quick info and a good deal (most landing page visitors).

My suggestion would be to try and eliminate at least half of this stuff. As I said at the start, think about what your primary offer is and what you want the visitor to do, and then only have elements on the page that move towards those goals.

Be simple, be concise, convert…


#5

So much great feedback so far! Here’s some more in a video review for you. Hope it helps! https://www.useloom.com/share/363e4e95f9104afdaf8824243904bd70


#6

Hi there!

I began writing a lot of the same advice @Ma77ward gave above. There is a lot, and nothing in particular stands out. Like, @Daniel_Sandvik said, the hierarchy is broken. This should be the main focus area to improve conversions. Try something like “Save $2000 on Your Hearing Aid Package” - I’m not too familiar with this industry so forgive me if “package” isn’t the right word!

There are a few other items I noticed that could help improve the page:

  • Color scheme - the white on the light blue is difficult to read.
  • Font - This font, when the light weight version is used, can be difficult for people to use, especially in a paragraph. I also noticed that there are parts that use a different font (“Our Clinic” pricing section")
  • Pricing section - I would test this section and remove it on one variant. Pricing can intimidate the customers before they even make the first point of contact. Perhaps make this a benefits section.
  • Add a little space between the brands’ logos and make them a bit smaller - they appear jumbled together.
  • Move those awesome testimonials closer to the top! Also make those names just a bit smaller so they are not the same size as the quote (visual improvement).
  • I like again adding the logo to the footer of the page, the the left corner.
  • On mobile, the first paragraph under the doctor’s image, is not fitted correctly to the page.
  • On mobile, instead of writing out a phone number, place a “Call Now” button with a link to the number.
  • Add in a favicon!

Another idea to try would be a hearing quiz form that might get some more engagement.

Ii’d be happy to assist you further. Feel free to reach out if you have any questions!


#7

Thanks, colors are not my wheelhouse and any suggestions would be appreciated.

Thanks again for your time!

Gary


#8

Thanks, I have the questionnaire coded in WP, I am trying to figure out how to bring it into unbounce.

Gary