Some great suggestions here.
Here are some of my thought that hopefully prove helpul
I think centrally aligning the logo and increasing the space above it to separate it from the banner will make it cleaner.
Headline: What’s the hook?
Your headline should talk to the pain of the person, or the solution you provide.
I would pursue 2 options:
Write a new headline and have the quote as a supporting sub-headline. For example:
Headline - Become a Certified Scrum Master
Sub-headline - Salaries currently range between $101,000 to $134,000 anually in the USA
Consolidate these 2 components into one compelling headline. For exmaple,
Earn up to $134,000 per year as a Certified Scrum Master
Just some ideas. If there is a known pain associated with this journey that you solve also include that. That could for instance be that it typically takes a really long time or exams are very expensive, address the way you help with that in the headline too.
i.e. Become a Certified Scrum Master in less than (the usual protracted time period).
The Zip Recruiter text feels out of place and makes the spacing between the headline and the form feel cramped. If you want to cite this quote, either move the text to just after the statement, or use a superscripted asterix after the statement and put the citation in the footer of the page.
What does the workshop deliver?
You mention the workshop once then dive straight into additional features such as memberships, and attempt to handle objections around refunds etc without stating what the workshop will actually provide. It’s inevitable that people will have objections if they don’t know what they’re being asked to buy. In most cases confused buyers don’t buy and I feel this would be the case here.
Maybe just include one or 2 simple points on what outcome the workshop will deliver.
For example, Learn everything you need to become certified in our 2 day workshop.
Like Sean said, the promotion without context is not very impactful. Why are you providing a discount? With the cultural shift in buying behaviour because of black Friday now being months long etc discounts have become commonplace and provide no urgency on their own.
Also, to add to this, “soon” for most people is not a timeframe. For genuine urgency add a deadline.
Your below the form statement " Pay
$895 $495 today or $99 for 5 months. Cancel anytime" is confusing. If this is a one time workshop and you’re giving them the option to spread out the payments being able to cancel at anytime makes no sense. I make no assumptions about your business model etc but like I mentioned earlier, confusion leads to non-buyers.
Hope that helps.