In addition to the feedback Nicholas provided, here are some other thoughts to consider.
- The best landing pages will have narrow messaging that matches the ads that bring people.
I don’t know what your ads say, but the messaging for the landing page may be a bit too broad. For instance, you have a discount for AC installation in the hero section, and then below you list out various services. I would create dedicated landing pages for your specific offerings, especially if your PPC ads are targeting terms specific to individual services.
I would have the testimonials match those services as well.
Speaking of that discount, I would test a variant without it. While discounts can be a good motivator, it may be too early in the process here. People haven’t gotten the quote yet, so the percentage doesn’t have context. And it speaks more to the end of the process, rather than the beginning. It may be better to just focus on the quote for now.
The hero section seems a bit busy. I think it could be that there isn’t a clear visual hierarchy. Normally you want the headline to be in the largest font and then draw people down to the subheads and CTA. With this page, my eye drawn to the bottom first, which is kind of backwards.
I hope that helps. Best of luck.