Landing Page Critique


#1

Hi everyone,

I’ve just created a long form landing page for my chiropractic clinic and would love some feedback on what you think of it.

The link is: http://spineandposturecare.com.au/chiropractor-sydney-cbd/ 

There’s quite a bit of text in there so I’m not sure if that may be off putting to customers but I used to have a shorter landing page which was getting me no conversions so I thought a change might be necessary.

Any feedback would be much appreciated!


#2

Hey Mark,

I like it, lots of information which I think you need for something like Chiropractor. I would change the colour of the CTA buttons to something vibrant but that’s a personal preference rather anything scientific at the minute. 
I use a Chiropractor in the UK and think you have used the right amount of wording. I think that I would want to read and build trust before purchasing something effects how my body works. Especially my back.

I hope this helps?

If you get 2 minutes I have a site I’m looking for some critique on if you can?

http://printer.copyprintservices.co.uk/variant-a/


#3

Did you build this page with Unbounce? Where is the traffic coming from? Do you have an example of the creative the traffic is seeing before they hit this landing page?

If you could share some of that information, you’ll get much better feedback!

Thanks!


#4

See below:

"Did you build this page with Unbounce? Where is the traffic coming from? Do you have an example of the creative the traffic is seeing before they hit this landing page?

If you could share some of that information, you’ll get much better feedback!

Thanks!"


#5

Also, if you would like some help, I can create a pretty amazing, high converting landing page fairly inexpensively.


#6

Hi Zane,

Yes the page is built with unbounce and traffic is coming directly from a google adwords campaign.

The copy that people are seeing before they land on my page is: 
Chiropractor Sydney CBD - Start getting effective pain relief today.
Treatment can help you move better, feel better (and stay that way)


#7

Thanks for the feedback!

I’m no expert on landing pages but it may be beneficial if your heading and the copy when you first land on the page was changed from what you provide to the benefit that people may have from leasing your photocopiers (How it solves a problem they may have).

Hope that helps.


#8

Gotcha. There are definitely some best practices that you could implement. If you’re looking for some advanced help, feel free to fill out this project form and I’ll get back to you right away.

https://goo.gl/forms/uvqbmb46GWkHTign1