It’s been almost three solid years since I joined the Unbounce team. I remember my first day quite vividly, as it was jam packed with learning about landing pages, a/b testing, optimization and conversion rates. It all made sense, but it left me with one burning question…
“What exactly is a good conversion rate?”
As it turns out, I wasn’t the only person who was curious. For the next three years I would be on the receiving end of this question, time and time again, by inquisitive marketers from all over the globe. And my response up until recently has generally been:
… which is as about as uninformative as it is anticlimactic.
The truth is, it’s incredibly difficult to say what a “good” or “bad” conversion rate is. There are an exuberant number of data points and factors that go into the equation; it’s nearly impossible for any one person to answer.
To find the answer to this million dollar question, you would first need access to a ridiculous amount of landing page data. Then you would need to hire a super-smart team of data scientists, engineers and conversion rate optimizers to help interpret the data and present it in a useable, informative way.
Which is exactly what we did.
Introducing our very first Conversion Benchmark Report
In this 73 page report, we analyzed 74,551,421 visitors across 64,284 lead gen landing pages and distilled the data to find the average conversion rates by industry. Head over to the blog and download your copy now.
Have you read through the Conversion Benchmark Report yet? If so, we’d love to hear your thoughts! Tell us what you liked, loved or hoped to see more of. We’re all ears!