I have been an Unbouncer for some time so am pretty well versed in how it all works. I am struggling to understand a certain result at the moment.
We set up an experiment in AdWords were we are sending 50% of clicks to the original website https://www.adrianflux.co.uk/extras/learner-driver/ and 50% to an Unbounce landing page https://go.adrianflux.co.uk/learner-driver-insurance-1/
Currently the website is outperforming the landing page slightly, but the landing page also has Google trackable numbers which the website does not. So with that in mind the landing page is converting substantially lower for callback submissions.
I have been championing the use of landing pages for some time and have been surprised so far by the lower conversion rates.
Any feedback is welcome, the landing page is an exact duplicate of what is being used at the moment so as to not skew the Unbounce page stats.
1: What challenge are you currently trying to solve? Give as much detail as possible
Increase conversion rate
2: How are you driving traffic to your page?
3: What is your conversion goal?
Form submission or call to Google trackable number
4: Provide a link to your published landing page / convertable:
Thanks in advance