I’m going to loop in @Nicholas as his feedback is always
In the meantime I can provide a little bit of feedback to get the ball rolling.
The interactive designer in me has a few tips for the look of the page (nothing major). A clean page design gives much more legitimacy to a page, and promotes more trust to individuals who may potentially be booking demos. So I’d suggest making these tweaks to the design:
- The content of the page is slightly off-centre. If you shift the company logo and the sub header into the middle of the page that would help a lot.
- I’d add a footer to your page with a company logo. It doesn’t need to have any links that take you away from the page necessarily, but it works as a good constraint for the content of the page, and again adds a bit of legitimacy. It feels slightly incomplete without that banner at the bottom book-ending the page contents.
As for other feedback. Have you considered a multi-step form? As shown in this landing page here that my colleague Noah made: http://landingpage.noahmatsell.ca/multistep-form/
There’s some super handy instructions on how to implement this here, and we’re here to help if you hit any snags.
Multi-step forms make form completion that much easier for the user. Even though there’s only 3 fields in your form, that can sometimes act as a bit of a barrier for users. It might be worth A/B testing as well, to see how effective it is.
Additionally, I’m often on people’s case about adding a favicon to all your landing pages , we’ve got a post in the community on how this can be done in Unbounce here:
Without a favicon it’s easy for the page to feel less official, and incomplete.
Lastly, be sure to always include a Title for your page shown here
Otherwise it’ll show up like this in the tab:
Again, looking a little incomplete.
Hopefully this feedback gives you a good jumping off point until some of the other @Unbounce-Experts have a moment to provide any further feedback.
Keep me posted on any updates, let’s get you some demos!!