I’m sure this stuff I’m gonna say isn’t new - but it’s been on my mind for ages.
So for me the A/B Test Centre is great for stats on Visitors, Views, Conversions & CR - but here is a few things I think would make it become totally awesome;
Each variant having a ‘Birth’ date. It would be really cool to know how long each variant has been around form inception - it helps with analysing the whole campaign.
Each variant having an accessible/visual audit trail … so you can see where each edit has happened and also the stats before and after each edit.
A way to download those stats into a csv - depending on custom parameters. E.g - i could download a set of stats on a landing page over a set period of time - e.g. just visitors and conversions …
And the CR Chart would be even more awesome if …
You could get a reading across the CR% axis as well as the time axis.
You could click on the line to get a true reading.
You could download the graph.
You could combine different data streams into graphs in the CR or Data Chart.
Hope it’s actually helpful to others - could just be me being way too clinical …
Happy optimising …