I am hard-pressed with time today, so will keep it short too like Jess. But here are some quick points.
First i agree with all that Jess said. The headline should be brief. I could try something like “Effective Email Marketing for Ecommerce at an affordable price”… “ecommerce email marketing” has two words starting with e’s… its sounds a bit uneasy… … Or you could also say something like “Email Marketing for Ecommerce that Works. At an Afforable Rate.” I broke the sentence into 2 here.
Second, I think you def need a call to action button right under “Plans start @ 185/mo.”. Also “No contract” should be highlighted because thats an attractive part in the deal.
I would also play a bit (AB Test) the image thats going with it. Currently you have a mobile phone thats displaying nothing with envelopes flying out. You could display an open email in the mobile that says “Your order is confirmed!” or “Confirm your order” button. Something that looks real and show users the “end result”. Images play an important role believe it or not
Third, in the first section you have established the offer, made a promise and given users a chance to take action, so the second section should follow lead and you can prove that promise with the beautiful testimonial you have in the 3rd section. Take second section to 3rd. Because that describes what you just proved with testimonial.
Fourth, in your plans section perhaps adding “Who is this plan for?” and describing your personas will help users relate it to their business and ease their decision making.
Finally, I would also say that on the same page, you have 3 call to action buttons each doing a different thing PLUS you have a form on the same page. I’d suggest to reduce it to 1 type of action - whether it link to jotform or to the enquiry form or to the pricing page.
I would have shot you a video but my loom extension is breaking every second.
Hope that helps and good luck!