1: What challenge are you currently trying to solve? Give as much detail as possible
Fundamentally we’re trying to generate sales at our eCommerce site. The hypothesis is that better quality traffic will lead to better sales, and by educating the user on our proposition will create better traffic - hence a landing page where everything is explained in one place.

2: How are you driving traffic to your page?
Top of funnel Facebook and Instagram ads

3: What is your conversion goal?

4: Provide a link to your published landing page / convertable:

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Hi @ferg,

Nice work with the images. I also love the charity bit while shopping for clothes. There’s promise there.

But out of experience, I know that most landing pages with “Shop now” buttons only lead to sales on and off (but it’s not a sustainable way to grow your business).

The sustainable way to do this is with email marketing. So, give away something for free and make people sign up.

Instead of saying shop now, make the buttons lead to lightboxes which will give away a coupon code.

Then, follow through with an autoresponder that delivers the coupon code (and then goes on to nurture leads with emails). These emails will in turn have the “SHOP NOW” calls to action so that everyone on your list is engaged, and you control your audience while nurturing them.

Now, if you don’t want to give away discounts, that’s fine. Give something like a PDF document that explains how the charity works, who benefits from your charity, etc. The point is to give something away and built your email list.

The rest of the page is good except maybe you want to tone down the shade of orange down at the footer.

Please let me know how it goes for you.