1: What challenge are you currently trying to solve? Give as much detail as possible

Increase google adwords quality score

2: How are you driving traffic to your page?

Google and Bing PPC

3: What is your conversion goal?

4: Provide a link to your published landing page / convertable:


Hey there,

Here’s some feedback on your page:

Let me know if any questions arise! Have a great day.


Hi @Lisamas,

I took a look at your landing page and wanted to give you some feedback. There are several areas where this page can be optimized, but I think simply improving your headline and USP will go a long way to making the page more effective.

As it is now, your headline is not ideal. It simply says “Audit,” which is going to leave people a little confused. They’re coming to your site looking for clear answers to the questions: Who are you, what can you do for me, and why should I choose you? You want to answer that in a confident way right from the start.

I’m a fan of using your USP or “unique selling proposition” as your headline. A USP is simply a brief statement that describes what’s uniquely desirable about your product or service.

So first, answer that question for yourself: Why is Joe Mastriano PC different/better than other CPA’s that help clients with audits? I think experience could be a good angle, since Joe’s been at it for a long time. A quick example:

Getting Audited is Scary.
But With a Seasoned Pro in Your Corner, it Doesn’t Have to Be.

Joe Mastriano PC is Houston’s most experienced audit CPA. With 37 years in the business and thousands of successful cases, we can resolve your problem quickly and effectively no matter your budget size.

See the difference in how specific that is?

A bonus tip: To make your page more readable, I would do 4 things design-wise:

  • Increase the font size (for all types of text: headline, subheads, and body copy)
  • Increase the kerning (space between letters in your text)
  • Reduce the amount of copy on the page
  • Increase the white space on the page

Hope this helps, let me know if you have any questions about the feedback


Thanks so much!! Great comments!! I will definitely use your suggestions!


Great comments! I really appreciate it!! Especially the example!! I will definitely use your suggestions!