1: What challenge are you currently trying to solve? Give as much detail as possible
Radio ad generated visitors to the landing page have not as yet generated any leads for this Personal Injury law firm. It is a longer term build campaign with full-length spots (:60 seconds) continually airing on certain days of the week driving traffic to the landing page. However there is a pressing concern that the slogan line headline should possibly be re-worked and there should be additional design changes. Surprisingly, the video testimonial according to Vimeo, is receiving only a :04 second play on average. It might need to be repositioned lower on the page and a different, stronger image used above the fold. Seriously welcome all feedback.
2: How are you driving traffic to your page?
We have a radio ad specific campaign with one Los Angeles station that drives traffic to this page.
3: What is your conversion goal?
After a couple of iterations, it would be nice to hit a solid 7% conversion rate, which as I understand from The-Unbounce-Conversion-Benchmark-Report–March-2017 (“legal” segment), 7% is considered a good level. Of course, would be ecstatic if we could grow to an 11% level that they label as a “Top Performer” for the “legal” segment.
4: Provide a link to your published landing page / convertable: