1: What challenge are you currently trying to solve? Give as much detail as possible
I need my advertorials to convert well. At the moment people are clicking on the FB ads and landing on this page, but they are not clicking to find out more and the sign-up form on the next page - http://personalfuneralcover.com/pfp-lp/
Is it lacking information? Is it the design? The company site is https://savingsadvicetips.com/2018/08/30/1-3-million-avoid-funeral-costs/ Should I match that page design?
2: How are you driving traffic to your page?
3: What is your conversion goal?
4: Provide a link to your published landing page / convertible: