1: What challenge are you currently trying to solve? Give as much detail as possible
I need my advertorials to convert well. At the moment people are clicking on the FB ads and landing on this page, but they are not clicking to find out more and the sign-up form on the next page -

Is it lacking information? Is it the design? The company site is Should I match that page design?

2: How are you driving traffic to your page?

FB ad

3: What is your conversion goal?


4: Provide a link to your published landing page / convertible:


Hi Tayna,

Here’s some quick feedback on your advertorial page in a video:

All the best,



Thanks SO much for the feedback. Can you take a look at my changes? It’s a preview. Not sure if you can see them.



Could you feedback on my landing/ form pages as well? You feedback was great.


What are you selling ? I know you are selling a funeral plan, but that is irrelevant to me as the customer. Do I need a funeral plan ? Why do I need a funeral plan ? What problem does this solve for me ?
Your above the fold content should only focus on that central question. And I think the answer is in that graphic on your home page that details the rising funeral costs.

I would also get rid of the form and use a lightbox. There’s too much going on right now and the screen looks incredibly busy.

Lastly, have you tested this on mobile ?