How to track time spent and bounce rate for multiple landing page variants?


I’m trying to track visit metrics like bounce rate for multiple variants of a page. I have Google Analytics integrated, but it only shows the bounce rate for the page in general and does not break it down per variant.
I have integrated GA via GTM, not directly. I have looked up in the “Behaviour > Site Content > All Pages” and “Behaviour > Site Content > Landing Pages” but I don’t see my different variants & relevant data.
Is there a way to find the data?


Hi @Isabelle,

You would have to either use Unbounce’s GA integration or modify your GTM to capture the page variants.

Here you can find a bit more information about GA and Unbounce.