@sgro28 Hey! I can definitely help you with the FB Pixel. Here is what you’ll want to do:
Add the Base Code for your Pixel in your script manager. This will only track page views. If you have many LPs, you can opt to label it differently (i.e. “WebinarLPViews” or “FreeEbookLPViews”).
Go into the page you want to track leads for. Important: do not do this from Script Manager, it won’t work. Once in your page, go into the “Form Confirmation Dialog”. You’ll want to add 2 scripts here:
Base Code Pixel for page views. Make sure the placement is Head for this one.
The Standard Event pixel for Leads. Make sure the placement is Before Body End Tag for this one. You can edit the value and currency or simply remove them. You can also edit the label and call it “WebinarSignup” or “Ebook Download” instead of “Lead” if you’d like. Important note: if you do change the label, make sure to create the custom conversion for it in Facebook later on, this way you can optimize for and track in on a per campaign basis.
Example of Standard Event pixel:
Time to make sure it works. Download the free Facebook Pixel Helper plugin here. Fill out the form on your landing page. Only once the confirmation dialog pops up, check the Facebook Pixel Helper plugin. You should be able to see the “Lead” and “Page Views” pixels there. You might have a warning for your “Page View” pixel, ignore that.
Hope this helped! If you have any questions, feel free to shoot me an inbox!