How to set up LinkedIn tracking for page events (button clicks)

I’m currently attempting to setup conversion tracking for an event specific action (button clicks on a site) Currently inside LinkedIn’s platform there are two ways to accomplish this via an insight tag or an image pixel. Have tried to do both these integrations however no luck in tracking conversions back in platform. Does anyone have any insight into how this integration works within Unbounce / solutions here?

Hey Lawton,

The easiest, and in my opinion the best way to do this would be using GTM (Google Tag Manager).

Create a tag that fires either the Insight Tag or the image with the pixel embedded (you can do either), and have that fire on a click trigger event when someone clicks the button of interest.

I don’t know whether you’re familiar with GTM so if you need more guidance on this let me know.

Regards

John