A few months ago, I came across an interesting service that I thought would work great with an Unbounce landing page. However, projects and client work kept me from testing it out until today.
The service is called Targeting Monkey and it provides you with a way to dynamically personalized your pages through simple HTML.
[I’m not affiliated with the service in any way, just like what they are doing]
Example Use Cases
You can insert an HTML or text element that would dynamically pick up and display the desired attribute
- Over 12345 customers from [country/state/city] are taking advantage of our cleaning service.
- Our customer support staff speaks [language]
- “Awesome App” supports your [device]
- Let us help you book a flight from [city]
- [browser] users are getting more done with the "Awesome Extension"
There are of course limitations on what attributes you can use, but other than that it’s really up to you. https://targetingmonkey.com/docs/attributes
You can also wrap the attribute in a and make it show/hide a piece of content based on location/device/language/etc.
How It Works
- You register for the service on the Targeting Monkey website (They have a free account for up to 500 hits per day)
- Insert a single line of CSS
- Place your desired HTML/text element on the page
- That’s it.
Keep in mind that since you’ll be loading a third party CSS file you should always test it thoroughly.
Also, just because you can add personalization it doesn’t always mean that you should. However, if you have enough traffic/conversions it would be a great A/B test for your page.
I’m planning on using this in an upcoming project in a few weeks but if you decide to give it a try, post a comment here and share your results.