How to add a "no follow" attribute to links on my unbounce page?


It has been recommended to me that I add “no follow” attributes to the links on my landing pages. I don’t know if this is something that can be done on Unbounce, (because I don’t really know what it means). Is this something that can be done?



Hi Tyrone, 

From a technical standpoint, if you’re trying to add the nofollow to a text link, it should be as easy to just adding it to the source. 

  1. Add a text link the way you normally would, then switch to the source view
    ["](<a href= “Link:”)>Your text here

  2. Insert the NoFollow tag by editing the link as follows: 
    ["](<a href= “Link:”)>Your text here

If you’re trying to add this to actual buttons, you’ll likely need to implement a custom javascript solution to get this working, so you would need the help of a developer on your end for that. 

Is there a reason in specific that you’re looking to add these  no follow  _parameters to your outbound links? I’m curious to hear the reasoning behind this one.


Hi Justin,

Thanks for the info. I think I should be able to do what I need to do with the instructions you provided.

Regarding our reasoning…I’m not quite sure why we are doing this! We have hired an SEO company and this was one of their recommendations for improving our site.

Honestly, I don’t even know what a “no follow” parameter does!


I think this description of ‘nofollow’ is pretty spot on: 

'The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as ÒvotesÓ in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices.’

While this type of SEO strategy can be effective in certain use cases, I’m not entirely sure how much it will help your landing page. Generally speaking, landing pages aren’t primarily used to utilize the benefits of SEO - and are instead geared towards paid marketing strategies such as PPC, Adwords, Email Marketing, etc. With that being said, while you can still do small things to improve the SEO of your individual landing page like editing the meta data, such as the Title, Description, and Keywords on your page.

Hope this gives you a bit of clarity! :slight_smile:


I have something like the same question: if the content of a landing page is substantially similar to the content of a site homepage, wouldn’t one want to add a do not index tag so that there would be no confusion for indexing as to which page is the permanent page? Thanks!