I have a beautiful landing page that has all the right keywords, workflow function and describes my client’s service perfectly, but I am getting killed in AdWords Average page rankings and landing page score by a page that literally has 10 lines of text, no images and a big fat phone number. The winning page is just a shock in how it outperforms our well-crafted page. I understand there are a ton of factors that Google’s algorithm does not disclose, but I want to ensure that my page has as much of a fighting chance as possible.
What are some ways I can test my landing page’s speed and load times? What are some tricks that anyone uses to guage and increase their Google landing page scores?