How are Unbounce pages typically integrated into websites?


#1

Ok, almost ready to pull the trigger, however… I’ve been reading and reading on this site for several hours and it’s not very clear.

How are pages created in Unbounce typically integrated into a website? I need to create an entire website from scratch and have been investigating platforms like Wix, Squarespace, Wordpress and others until I’m blue in the face. Taking a course on Udemy.com about Landing Pages and how to effectively create conversions. Unbounce came highly recommended in that course. From what I learned, I really see the value in Unbounce, but was a little dismayed that it’s designed to create a single page, not a site with navigation.

So, no matter how I create the page, how are marketers typically integrating the landing pages they create into their websites? The website I am creating is for a small business to promote their service of matching elderly people who are retired and want to work part-time with companies willing to hire them. Site will primarily be for lead generation via a form, but I would also like it to have a blog and an about section.

Do Unbounce pages typically become the home pages? Or, just a stand-alone page? If so, what is the URL of that page?

Thanks in advance. Please let me know if you need any clarification. If you read my scenario and have any helpful suggestions, it would be really appreciated. I just finished Marketing in College, we had one class on Internet Marketing where we learned a bit of Dreamweaver, but I’d like to use a more simple solution like Wordpress, Wix or Squarespace. Just really confused on how to integrate the two. Maybe I just create a single landing page with Unbounce for now?


#2

Hey @Strik

Ok, so let’s start with the first and most important question you asked “How are pages created in Unbounce typically integrated into a website?”

The answer varies depending on the circumstance. Sites come in all flavours (code, platforms, etc) so how an Unbounce landing page fits in, is unique for pretty much every situation. However, the one common standard is that most marketers, some like to bend the rules (I know I do), are using Unbounce strictly for their landing pages - dedicated marketing pages that sell a single service/product/point of view. These pages can have many different types of CTAs: buy, download, signup, a clickthrough, etc. This is the purpose of a landing page and why Unbounce exists - here is some more in-depth information on the subject from Unbounce.

Ok, so how to integrate. In the above scenarios most of those pages do not lead directly to a main site. There are starting points in various marketing funnels. The goal is conversions. Through the use of thank you pages, convertables, email, or organic, people can eventually make their way to your main site. But, typically this is not the point of a landing page. That said, this is really a funnel we are speaking of, not integration.

In terms of integration, as in seamlessly making an unbpounce page appear to be a section of your site, this can be done in one of two ways (as far as I know). Currently you can use the WordPress plugin, which will integrate the unbounce page into your WordPress site, or you can create an LP that is identically branded to your site and can be found via the main or sub-navigation. We’ve recently done both with much success.

Example: https://insurance.kellyklee.com/high-value-home-insurance/

The above page was created in Unbounce. We use the WP plugin to seamlessly integrate it into their site. You can also access these pages via the main menu and footer. However, this is not a common practice of most unbounce pages. We have done this as an experiment to see what happens.

Your final thought on creating and entire site in unbounce. This does come up often here in the community and I have had many clients ask this question as well. My response is always the same “Unbounce is not for developing websites, it is meant to create landing pages”. The goal here is to build a nice site for the client on another platform, and then use unbounce do develop marketing campaigns to sell their product/service/promotions/sales/etc.

Of course, you can hack anything :slight_smile: Again, as an experiment with he same client above we did develop an entire mini site in unbounce, but I would not recommend this as a standard.

Example: http://kellyklee.com/local-agents/

Finally choosing the right tool for the right job. At the end of the day I’m platform agnostic. Every client has different needs. So, wether we build their site on WordPress, Shopify, Squarespace, etc., really depends on what they are trying to achieve, what their budget is, and what features they require. But, we always use unbounce for our landing page campaigns.

As for URL, make it relevant. There is a lot of talk about this, but it really does not matter most people will never read/see the URL. They are clicking links.

I hope that helps. Please feel free to message me if you have more questions or need any help.


#3

Thanks very much for your reply! Very insightful!


#4

@Strik no problem. Best of luck! :slight_smile:


#5

This was one of my exact questions. I have two websites and would like my landing page to have the same or very similar URL. Is that possible?


#6

Hi Juan,

I think @digibomb already answered this question, but I’ll try to provide more clarity.

One of the biggest benefits of building a dedicated landing page is that you can send paid traffic to it and increase your conversion rates (when compared to your traditional website). That’s because landing pages are meant to be separate from your website all together. When you remove traditional website elements like navigation, outbound links, etc., you’re left with a page with one focus and one conversion goal.

When publishing landing pages in Unbounce, there’s two approaches you can take:

  1. Use a CNAME record
  2. Use our Wordpress integration

If you’re using the CNAME method, it’s important to understand that this works by creating a record in your domains DNS which basically tells the internet to point to our servers when someone visits your domain.

Example 1

Let’s say you own the website http://www.juans-repair.com, and you want to publish a landing page for sink repairs. If you were building a page on your website, you would probably use:
http://www.juans-repair.com/sinks

The internet knows that anything after the sub-domain www will be found on the server that your current website is hosted on, so if this page was built in HTML and hosted on your servers, that would be totally feasible.

If you’re using Unbounce, you’ll want to choose a sub-domain other than www so your website and landing pages can live in harmony. Some examples could be:

http://try.juans-repair.com/sinks
http://demo.juans-repair.com/sinks
http://book.juans-repair.com/sinks

The domain is exactly the same, it’s just a different sub-domain.

Example 2

Alternatively, if you have a website that’s hosted on Wordpress, you can use our integration to publish landing pages directly to the URL of your choice. This means that you could actually publish the pages directly to: http://www.juans-repair.com/sinks.

How this works is the Wordpress integration basically overwrites any pages that you would otherwise have hosted at that specific URL. It’s much different from CNAMEs, but again, it’s only available if you have your website hosted on Wordpress.


No matter the option you choose, your visitors will still see the same domain (juans-repairs.com) and will still have a higher chance of converting, due to the nature of how landing pages function.

I hope this answers your questions, @Juan. Please let me know if there’s any more feedback I can provide here.