How are conversions calculated? by IP? Email address?


i am testing my landing page and inputting various email addresses to make sure everything is working, however each entry is not being counted as a “conversion” even though my conversion event is the form submission.

do conversions filter out multiples from the same IP address or something of this nature??



Thanks for chiming in here! The way our conversion tracking works is even if you “convert” with many different email addresses, it’ll still just count as one conversion. It’s based on the ‘visitor ID’ cookie that we set when you visit a page. If you try using your phone, or a different computer, that should show as an additional conversion.

Let me know how it goes!