Anybody pairing Hotjar tools with Unbounce pages? Does the “Form Analytics” feature work with Unbounce forms? Would you recommend it?
I have not tried this feature yet, but just started tracking one of my forms. Will let you know how it goes
HotJar works perfectly on Unbounce pages.
Form Tracking shouldn’t be a problem at all, and you’ll get valuable insight - especially interesting for longer forms. Only thing that can be problematic is tracking forms on dynamic pages (but since you want to use it on Unbounce pages that shouldn’t be an issue).
So yeah, I recommend it : )
Hi Andrew, I’ve been using Hotjar polls, heat, click and scroll maps on my Unbounce landing pages for a while now and it has performed well. Be aware though, that Hotjar doesn’t currently support cross domain tracking, this includes pages on a sub domain. According to Hotjar, they are working on this feature. So fingers crossed it will be released soon.
@Aagaard - Thanks for your feedback on the recent Webinar with Princess and Tia. I’ve suggested that we test your recommendations to my client and am awaiting their response! Great ideas!
Thank you very much Dan! Glad you could use my input, let me know how it goes : )
Tips & Scripts: How to collect user data (& more) from your landing pages with Hotjar
Thanks! Will do!
Somehow I knew you would chime in here. Thanks for the feedback, we are going to try it out on a few pages first but it looks promising.
I’ve used Hotjar on a few pages and I must say more people should be using it.
Great tool, that’s affordable and easy to use.
Beyond the obvious heatmaps, the recordings and forms features, given enough traffic can provide you with valuable insights on how your visitors are interacting with your page.
Definetly give it a try and let us know what you think.
Perfect, exactly the feedback I was looking for. Thanks!
Good to know about cross-domain tracking. That would be a huge help for a lot of our pages. Appreciate the tips!
After my initial test I can confirm that this is a great addition to actionable insight. As an example I discovered that my forms drop-down received most interaction - hence possibly moving it to the top of the form would have some effect…
My form has 4 fields, but I noticed 5th field was added. Is this my submit button? See attached.
This is cool Hristian, I’ve not used the Form part of Hotjar yet.
Perhaps we should start an ‘Unbounce Community Hotjar Tips & Tricks’ thread.
The recordings tool is great for watching visitors interact with pages of a website. Just remember to make sure you don’t change the CSS file name. Otherwise the recording don’t display with the style sheet loaded correctly!
I’ve also noticed the extra field being added to the list of tracked fields when I was first setting up the form tracking for a page.
It is not the submit button.
The random numbers and letters after “ubafs-…” actually change each time you reload the page.
It’s either some kind of custom tracking or Unbounce’s plan for world domination. I can’t decide yet.
But in all seriousness, it’s a field with a style set to display:none and that’s why it’s being picked up by Hotjar.
You can remove it since it will always be filled in.
Ah yes, the mysterious extra form field.
You’ve stumbled upon one piece of our anti-spam infrastructure. The “ubafs-” fields are part of the “BearTrap” we set on our form fields to catch form spammers. If you’re interested in the technical details of our spam blocking, Derek (one of our Senior Developers) wrote about it in detail here:
The short version is that there is a hidden field that real, human visitors can’t see but bots can. If the bot fills the field, we have a pretty good indication that the data is junk. Fighting to make sure that you only get good leads is something that we work diligently at.
Very interesting thanks Paul!
I was wondering the same thing a while ago, when I briefly looked at using Hotjar Form analytics.
Good shout Hristian also!
Yup, cross-domain tracking is something I’ve been keeping an eye on for a long time. They have had it in their “roadmap” since the day it went into beta. And I’ve seen them push this/delay this quite a few times.
This is important because without it, you have to individually create these profiles and we can’t track variants either.
CrazyEgg does it. Tracks the variants, and subdomains.
I have set up a few forms, and it seems to be tracking fine. EXCEPT that none of them show successful submits even though I know there are plenty.
Has anyone else experienced this?
A while back, I’ve researched the same issue and came to a conclusion that the submit event is not getting passed through to Hotjar.
If I remember correctly the submit event will get passed through only if after submission a new page is loaded. In the case with Unbounce, it’s usually a popup so the page is still in the background.
I think that is what breaks the submit reports.
Let me know if you get it working as I would be also interested for future projects.
EDIT: This is the exact wording from Hotjar for a successful submit event:
Successful submit #
- A ‘successful’ submit occurs when the page where the form is shown returns a message that the form was successfully submitted.
- Tracking: A submit() event happens on the form, the page changes to a different URL and the form is no longer present, manual tracking: hj(‘formSubmitSuccessful’)