Hidden value to store which facebook addword is causing the lead


#1

I would like to know how you are tracking wich facebook add in one campaign is bringing more registrated forms. I use the FB pixel and i add in the thank you page but this is for the all the ads in one campaign. I can see the stats in FB for each add but i find that the metrics in FB and the leads generated (registed form, for example) does not coincide

What ways are you using to correct this?


#2

Hi Oscar, 

Based on what you are describing, one way to solve your issue is to use hidden fields. 

When you are creating your form add a few extra hidden fields to it like: utm_campaign , utm_source , utm_medium or the less common ones like utm_term  & utm_content

After that, every time you are setting up a different Facebook ad and/or campaign make sure you update the URL you’ll be using for the ad accordingly. 

[Example]

Ad I: https://www.awesome.domain/?utm_campaign=leads&utm_source=facebook&utm_medium=ppc&utm_term=cars&utm_content=red



Ad II: 
```

```

```
https://www.awesome.domain/?utm_campaign=leads&utm_source=facebook&utm_medium=ppc
```
&utm_term=cars&utm_content=green

The Unbounce page and form will automatically pick up the UTM tags so when a lead does come in, you’ll be able to tell if it was from the ‘red’ or from the ‘green’ ad/campaign as per the example above. 

You’ll also have the added benefit of being able to break down these results in Google Analytics for post campaign analysis. 

Best,
Hristian


#3

Thanks for the thorough breakdown, Hristrian! 


#4

Thanks for the thorough breakdown, Hristian!