I have a problem that I’d really like some help with please.
Last Tuesday I launched a PPC campaign on the Google Display Network promoting a business IT security solution, using Unbounce landing pages as the destination. I have two problems with it at the moment, well three, but two that I have a direct effect over:
1 - Low conversion rate (currently 1.27%, although the split test I ran is already helping)
2 - Low quality to useless form fill information - for this part of the campaign we’re offering a report in exchange for an email address. Everyone who has converted so far has given a personal email address, and increasingly it’s a trash email address
Here’s the entry point landing page - http://lp.alpha-gen.co.uk/idc-spotlight-report-gdn/
I understand that two weeks isn’t really long enough to generate any serious metrics, but the client is very detail oriented and soon be wanting the detail of the responders.
This part of the campaign is an entry point into a nurture campaign that has five steps, delivered weekly, but I suspect at the end of the five weeks, I won’t have any MQL at all.
Can anyone give me some pointers where I’m going wrong please? I have spent literally days researching, reading ebooks, and watching videos on landing pages - but something is missing.
Any feedback would be massively appreciated.