GTM Form Submit Event - Unbounce Pages

Hi Ciaran and Michael,

I’ve been testing Google Tag Manager and I’ve found that gtm.click events do work with Unbounce pages, but gtm.formSubmit appear not to.

In terms of getting click events working, it’s a pretty involved process. You first need to make sure that you add a separate ‘Click Listener’ tag and add a firing rule to make sure it runs when your page loads. Then you add your script as a separate tag with a firing rule that {{event}} must equal gtm.click , as well as a rule specifiying which pages this should happen on.

If this isn’t working, a good way to test it is by putting the container into Debug mode.

As I said, gtm.formSubmit seems not to work with Unbounce forms, however.

This is likely something to do with the JavaScript that we use to handle our form submissions. Even if you did manage to get it working, it might not be the best idea because it would possibly fire when the form button was clicked regardless of whether the form validation passed and whether the form was actually successfully submitted or not.

It’s usually easier just to place your conversion tracking scripts directly on the form confirmation dialog, which ensures that it’ll run only when the form is successfully submitted. This is what a lot of our customers do with, for example, Adwords conversion scripts. If you’re sending the user to another page instead, you could place the script there instead of on a form confirmation dialog.

If you’re working with lots of pages you could also probably still use GTM with this approach. Perhaps you could make a separate container that you place on all your form confirmation dialogs. Or you could even use the same container and have a regular expression to only fire conversion codes from form confirmation dialogs. We have an example regex that’ll catch all form confirmation dialogs in the article at: http://support.unbounce.com/entries/2…

That link will also be useful if you’re just looking to track form submissions as conversion goals in Analytics.

I hope that helps!

Hey Lars,

I had a similar issue with the Hotjar Form Analysis not picking up the form submit.

A bit of JS and lots of testing was able to solve it.

I don’t see a reason why you can’t listen to for the form submit and fire off a request to GTM.

Best,
Hristian