GoogleAds campaign in different languages. Do I create different pages or different variant?


I am launching a GoogleAds campaign targeting different countries. Our landing page will be linked to the landing page in the relevant language. 

For this, do I need to create different pages or should it be variants? I’m not sure what’s the difference or how it would affect to the stats. 



Hi Irene,

Variants are used when you want to run an optimization (A/B) test on your landing page. 

In your particular case, I would advise going with different landing pages for each language.