GoogleAds campaign in different languages. Do I create different pages or different variant?

I am launching a GoogleAds campaign targeting different countries. Our landing page will be linked to the landing page in the relevant language.

For this, do I need to create different pages or should it be variants? I’m not sure what’s the difference or how it would affect to the stats.

Thanks!
Irene

Userlevel 7

Hi Irene,

Variants are used when you want to run an optimization (A/B) test on your landing page.

In your particular case, I would advise going with different landing pages for each language.

Best,
Hristian

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