GoogleAds campaign in different languages. Do I create different pages or different variant?


#1

I am launching a GoogleAds campaign targeting different countries. Our landing page will be linked to the landing page in the relevant language. 

For this, do I need to create different pages or should it be variants? I’m not sure what’s the difference or how it would affect to the stats. 

Thanks! 
Irene 


#2

Hi Irene,

Variants are used when you want to run an optimization (A/B) test on your landing page. 

In your particular case, I would advise going with different landing pages for each language.

Best,
Hristian